ISVs are re-learning Business Models from multiple different perspectives using Business Model Canvas

July 5, 2010

The past year has been exciting time from a research perspective.  I have spent several months pondering, reading and talking to software vendors about the change that is taking place in the business models. I have been lucky to be the leader of more than 20 software products, both as head of development (CTO) as [...]

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The fallacy of freemium business model for SaaS vendors – smaller software vendors need to be aware what they are getting into

July 4, 2010

Part of the research that I am doing is to find out what type of experiences software companies have had in respect to pricing models as well as business models such as freemium.  Wikipedia defines freemium as a “business that works by offering basic Web services, or basic downloadable digital product, for free, while charging [...]

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How to be effective at Microsoft Worldwide Partner Conference (WPC10) – Tools and Methods for a Successful Conference

July 1, 2010

If you work in the Microsoft ecosystem and want to grow your business, you can’t miss Microsoft Worldwide Conference that is held once a year and is the main event for partner-to-partner networking (p2p). This year the conference is held Washington, D.C. and based on what I have heard, there is going to be a [...]

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How do you really measure your influence in the cyberspace and do you know your Twitter influence?

June 22, 2010

We all like to think that the more we have blog entries, Twitter followers and activity in the Net, the better we are as influencers. This is not the case and in fact, the noise that you are creating might have a negative impact on your brand, your reputation and turn people away from you. [...]

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From outbound marketing to inbound marketing – Is your current web-site representative of your business?

June 21, 2010

We call know that one of the toughest things we have to deal with is our own web-site and the messaging within it. I can’t remember how many times we have renewed our web-site during the past five years, but it is quite a few times. Smaller companies can’t afford to put marketing dollars/Euros in [...]

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It is a big mistake to ignore social media and categorize it as nonsense – read about a real-life story

June 20, 2010

First of all, this story is pretty long for a blog entry, but it includes interesting findings about the use of social media and what it can do for you. I am surprised how many people still think that social media is only a new trend that will fade away soon. I run into very [...]

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Why are you any different and why do some people inspire others?

June 12, 2010

Why is it that some people have the talent to inspire you and others just don’t?  We have all worked in companies with inspiring leaders, but we probably also have experiences working with people that have a negative impact on our future and well-being. I have experienced both. The first category of people makes you [...]

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Practical steps in marketing your company, brand and solutions without huge investments by using social media

May 2, 2010

I spent this weekend reading and researching what it really means for startups and entrepreneurs to become part of the Internet chatter and get the company/product/brand name to be recognized among selected target segment. All this has to happen in an efficient and cost-effective way.   I am in the process of writing my third [...]

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Understanding your Ecosystem and Leveraging it Using Modern Social Media Tools

April 28, 2010

Today I have been working on a chapter to my third book that has to do with ecosystem research and understanding the influencers within it.  This is something that organizations are slowly but surely moving towards and these are the reasons for it: 1)      Most organizations really do not know how to define their ecosystem [...]

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Update on my second book: Boldly into the World – Succeed in Business Life and as an Individual

April 27, 2010

I have submitted my second book to my editor at Talentum and waiting for the next iteration round. I am very excited to be in this stage of the project as I can see the light in the tunnel. I know this from past experiences. My editor is great and I have all the trust [...]

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